I’m sure by now you’ve either used or at least seen one of Google’s revolutionary click-to-call ads. If not, here is a quick run-down: When you search for a place of business through Google in your smartphone, a small widget will appear next to the site’s title on the search page with the business’ number on it. You click it and it calls them directly from your phone. Magic you say? Not quite, however they are they incredibly convenient for smartphone users. According to Google’s Director of Emerging Platforms, Mike Steib, they boost a sites clickthrough rate (up to 8% )more than those search ads without. Using a click-to-call ad for a site also allows advertisers to call track with specific keywords, campaigns or ad groups. According to Steib, tens of millions of users, use Google search in their smartphones weekly and have increased their use of search with smartphones an astonishing 62% in the last three months. With the sudden explosion of mobile search, SEO will have to change it’s game plan, since phones and PC's are two different animals.